To spread brand leadership and popularity, GDI facilitated the exponential growth as it opened numerous stores in various parts of the archipelago. Dine-in shops and take-out booths mushroomed all over Metro Manila in the following years. served its first for Dunkin’ Donuts and built its landmark first shop at the Quad Car Park (now Park Square) in Makati.Ī year after, GDI inaugurated four more shops to ensure the brand dominance of Dunkin’ Donuts. The establishment of the Dunkin’ Donuts University in 1966 paved the way for the four-week program, which aimed to equip participants with the knowledge and the discipline to sustain brand leadership. Robert “Bob” Rosenberg became the President and the Chief Executive Officer (CEO), which ensured continuity of the success the company had been experiencing. This facilitated the rigorous and intensive preparation of any new Dunkin’ Donuts Franchise aspiring to carry the brand. Rosenberg founded an International Franchising Association, which gave Birth to the Business Franchising Model of the brand. SUSTAINING BRAND LEADERSHIP AND POPULARITY The tremendous growth, marked by increasing sales every year, can be attributed to its quality products and the conscientious implementation of standards. From a total of five shops, Dunkin’ Donuts has tremendously jacked up its growth and awareness, which served as the foundation for its brand leadership and popularity. Rosenberg changed the name to “Dunkin’ Donuts” in 1950.
Rosenberg to open his first Coffee and Donut Shop in 1948, which he named, “Open Kettle”. Originally set up to deliver meals and coffee to factory workers in the outskirts of Boston, Massachusetts, ILS became successful and led Mr. William Rosenberg founded what was known as the Industrial Luncheon Services (ILS). FROM SIMPLE MEALS AND COFFEE DELIVERY BEGINNINGS
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